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SOCIAL MEDIA AND YOUR CAREER


This week in class we discussed Social Media & Your Career. This lecture focused on ways in which we can push our work and passion out into the world through social media platforms.

I have been running a small facebook page for my business Media360.com.au for a few years now and have a following of 300+ of people who enjoy my 360 photos. I
I intend to grow this page for my VR app design career path. The idea is that if these people like 360 photos and video the chances are higher that they will also like VR when I start building VR apps.

Today social media is one of the best forms of advertising and a very easy way to spread information quickly and for free! In this blog I will be sharing various methods and tips which I found helpful in regards to growing my social media presence.

You have created or are creating an awesome product and want to get it into the hands of as many people as you can but simply having a website or a poster isn’t enough. Today’s advertising techniques rely heavily on social media. Social media platforms are only getting larger and larger, interconnecting people from all over the world so here are some tips and facts to consider when growing yours.

Today’s leading social media platforms are:
Facebook, Youtube & Instagram
And in a flooded market place having interesting and engaging content is key to a successful social media campaign. No need to worry if you don’t see results fast, if you’re starting off things will start off slow but the growth is exponential, the more people who like your content, their friends, and friends of friends have the potential to see your posts and so on. So keep your head high and keep up posting content which you think your target audience would find interesting.

Did you know..

According to SocialMediaNews.com.au

Facebook – 15,000,000 Monthly Active Australian Users
YouTube – 15,000,000 Unique Australian Visitors per month
Instagram – 9,000,000 Monthly Active Australian Users
Snapchat – 4,000,000 DAILY Active Australian Users

And approximately 60% of the total Australian population is an active Facebook user!

Facebook Demographics in Australia
According to SocialMediaNews.com.au
Age Bracket                                   Number of Users*
13 – 17                                            940,000
18 – 25                                            3,500,000
25 – 39                                            6,100,000
40 – 55                                            4,100,000
55 – 64                                            1,600,000
65+                                                  1,200,000

Australian Population

6 in 10 Australians use Facebook
1 in 2 Australians use Facebook on a daily basis
1 in 2 Australians use YouTube
1 in 3 Australians use Instagram
1 in 6 Australians use Snapchat

Global Stats
According to SocialMediaNews.com.au

Facebook Monthly Active Users (Worldwide) – 2.01 billion
Facebook Daily Active Users (Worldwide) – 1.23 billion
Instagram Monthly Active Users (Worldwide) – 600 million
LinkedIn Registered Users (Worldwide) – 467 million
Snapchat Daily Active Users (Worldwide) – 161 million

Strategies for Promoting Yourself Online


It is important to know the ultimate goal of your social media marketing. In my case it is to gain a base of people who are interested in my tech based products. By having this base of people being aware of the products and services I provide, if they or their friends are looking for this type of product in their business they have been exposed and are already familiar with the services I provide or they can recommend me to their friends.

Other points to consider are:

  • What are your financial limitation?
  • What demographic are you trying to address?
  • What are your time limits?
  • How will you track your results?

Some objectives you can achieve through social media are:

  • To update your community of news
  • To promote events / product launches / updates / fund raisers
  • To establish or build your organisation or individual profile
  • To Run occasional “social media only” discounts and specials
  • To provide live coverage of an event (Live streaming)
  • To hire people
  • To show a more personal side of your business
  • To build a community database
  • To network with others in your niche
  • To get valuable feedback
  • To act as a quick and easy form of communication
  • To drive traffic to your blog or website

Other social media platforms to consider.

LinkedIn – Is not designed for socialising but more towards building professional connections. You can post projects, websites, your work history and credentials plus easily find and network with other industry professionals.

SoundCloud – Is targeted towards audio production and is VERY common with DJ’s, producers, labels and agencies.

Scheduling and Automation

Buffer.com is a great tool for managing multiple social media platforms from 1 location and it is free to use with up to 3 accounts, any more and it is only $10/mth. This tool provides scheduling which works the same way as facebook but you can use it to cover all social media platforms including Instagram (not commonly covered by other programs). Another advantage of using Buffer is that it doesn’t leave tag lines on your posts (“Posted by Hootsuite.com”)
Tools like this allow you to target specific times and days which you are likely to gain the highest visibility, I personally find that 3pm works well for me as this is the time most people start to finish work, and if you get a few hits early facebook picks it up as a popular post in time for the main rush at aprox 4-5pm.

Time your posts

By scheduling your posts at a set time you can boost the performance of your posts for free!
The article “What 23 Studies Say About The Best Times To Post On Social Media” from coschedule.com states that 9am, 1pm and 3pm on Thursday through to Sunday are the best days to post for highest engagement.
I personally post my posts at 3pm to tie in with people finishing work.

Boost your posts

Boosting your posts can make a drastic difference to their visibility.

I am on a tight marketing budget but I usually choose to boost my posts for $1 per day, for 14 days.

See the images for my results.

Here’s a success story from postplanner.com about how a $20 boost made him $2400 in sales!

Know your product and play the part
if you are marketing a professional product be professional. If you are marketing something fun, chilled, interesting, post things that reflect that image. You don’t want to loose credibility or a reputation by posting something out of character.

Newsletters / Emails

These can be useful for community based social media groups and also if you regularly have interesting content to view.
Be cautious that your viewers don’t treat your regular email blasts as spam, this will have an inverse effect on your marketing and may even lead to your email account being marked as a spam address.

It is best to post interesting content at lesser intervals and also consider an incentive for your readers.



Images source: https://coschedule.com/blog/best-times-to-post-on-social-media/



Screenshots of my typical Facebook boost results
(300+ page likes, boosted for 2 wks at $1 / day)

To summarise my exploration, finding and tips. I would recommend trying frequently post content that is relevant to your business or product at the optimal times and also be sure to keep it interesting so that it engages your audience and grabs their attention. As much as i don’t like it, Facebook boosting does wonders for my posts on my small page. Event posting the minimum ($1 / day over a longer period helps A LOT! For me Facebook is the best platform because they are the only platform which supports 360 photos and video, but my 2nd choice would be Instagram which seems easier to gain mass traction.
I hope this blog has given you some insight into the world of social media and raised some facts or issues which you havent previously considered, and best of luck on your future careers!

References

Cowling, D. (2018). Social Media Statistics Australia – March 2018Socialmedianews.com.au. Retrieved 25 April 2018, from https://www.socialmedianews.com.au/social-media-statistics-australia-march-2018/

Ellering, N. (2018). Best Times To Post On Social Media According To 23 StudiesCoSchedule Blog. Retrieved 25 April 2018, from https://coschedule.com/blog/best-times-to-post-on-social-media/

Facebook. (2018). Facebook. Retrieved 25 April 2018, from https://www.facebook.com/

How I Spent $20 on Boosted Posts and Generated $2,400 in Sales. (2018). Postplanner.com. Retrieved 25 April 2018, from https://www.postplanner.com/use-boosted-posts-on-facebook-to-generate-sales/